Having had another bad experience despite trawling through review sites I decided to refresh this blog… which sites can we believe still?
This is something that has been at the back of my mind for a while: review sites and I therefore reworked this blog that I posted a year ago.
When review sites came out I became an instant fan of them, not just as a contributor, but also as a user wanting to cut through the inevitable sales flannel to get a fair idea of whether a restaurant was good, or dreadful, if a place was worth stopping by and so on. Times, however, have moved on and I am of the opinion that most review sites have now become yet another tool in the extensive marketing armoury.
Take the famous TripAdvisor. I was one of its very first contributors, so have now got a fair number of reviews under my belt and heaven knows how many of their useless (except to some very sensitive egos) badges…
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