Confirmed – it’s curtains for review sites

Having had another bad experience despite trawling through review sites I decided to refresh this blog… which sites can we believe still?

Maurice Fantato PR & MarCom

A new reality
switch

This is something that has been at the back of my mind for a while: review sites and I therefore reworked this blog that I posted a year ago.

When review  sites came out I became an instant fan of them, not just as a contributor, but also as a user wanting to cut through the inevitable sales flannel to get a fair idea of whether a restaurant was good, or dreadful, if a place was worth stopping by and so on.   Times, however,  have moved on and I am of the opinion that most review sites have now become yet another tool in the extensive marketing armoury.

Trip grovellers

Take the famous TripAdvisor.  I was one of its very first contributors, so have now got a fair number of reviews under my belt and heaven knows how many of their useless (except to some very sensitive egos) badges…

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