Have your site at the top of page 1 of Google search – or every marketer’s holy grail. I get calls almost on a daily basis from companies who are looking for SEO expertise and who want to beat their competition by being the number 1, right there at the very top. The trouble is that when it comes to SEO you have to follow a number of rules, but not just those that suit you, all of them!
These rules are essentially, yet rather simplistically for the purpose of this blog, split into a three pronged strategy: a technical approach (the way your page is built); a responsive tactic based on how each search engines work (e.g. Google and its latest algorithm and therefore links and so on) this of course feeds into the technical arena and finally a sound content strategy. Each of these three areas is complex and require careful attention to details. You can find lots of resources online mainly as by the time books are published their content is likely to be obsolete.
I have just come across this video by Sparka and though a year old most of the recommendations are still applicable to these days, it’s like your personal map to the fabled holy grail, so don’t miss it and there’s loads more on his playlist page too! Have a Merry Christmas too!