How ‘innovation’ is getting tired

See on Scoop.itPR, Social Media and Marketing

The Wall Street Journal argues that the word is being stretched well beyond its intended use when it comes to products, including a new variety of Pop-Tarts.

Maurizio Fantato‘s insight:

Do you share these views?  Have you ever been asked to report or publicise  and "amazing innovation", when it was merely an upgrade instead?  Were you honest, or did you just go with the flow? Is real innovation becoming less common these days? 

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