Google authorship is seen as a way for authors to verify content they’ve created and become authorities. This will impact search and content marketing.
Authorship markup has been around for a while, but it could be a tricky one to implement and as the article highlights there are also several concerns to bear in mind, not least a forthcoming enhanced Google facial recognition… beware those of you round there who are lending their names under different identities for example! Ultimately Google is after real content, from real people, quite how agencies and businesses will adapt to this is sometihng we do not yet know.
See on www.jeffbullas.com