Edelman – Conversations – The New Look of Public Relations

Edelman – Conversations – The New Look of Public Relations.

I am not sure why this should be a dissenting view…  Today’s business world, and this includes marketing and communications, is all about convergence and relationships.  You can’t address audiences as blocks, as they are all segmented and we all want to be addressed as individuals.  So you have to create relationships and if you are a savvy consultant you know you need to bring into your fold people from a variety of backgrounds and skills.

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